Pricing & Packaging for SaaS Founders

Free Course

Part 1: How great startups approach pricing and packaging

Key Topics:

  • How successful startups approach pricing and packaging to a) accelerate product-market fit and b) scale confidently.
  • Real-world examples of simple, customer-aligned pricing models that drive growth.
  • The unique challenges of early-stage pricing and packaging.

Resource:

Evaluation checklist

Part 2: Discovering willingness to pay

Key Topics:

  • Determine willingness to pay (WTP) using a structured framework.
  • How to have effective customer conversations to uncover tolerance.
  • How to use proven methods like Van Westendorp to build confidence in your pricing.

Resource:

WTP template

Part 3: Packaging your product to sell

Key Topics:

  • Identify features with real buying power.
  • Segment customers effectively.
  • Design intuitive, persuasive product tiers.
  • Align perceived value with customer needs.

Resource:

Usage vs. perceived value template + packaging template

Part 4: Choosing the right model, metric, and sales motion

Key Topics:

  • The most popular packaging models.
  • Determine which sales approach best fits your market and growth stage.