# Pricing & Packaging for SaaS Founders

## Free Course

### Part 1: How great startups approach pricing and packaging

**Key Topics:**

- How successful startups approach pricing and packaging to a) accelerate product-market fit and b) scale confidently.
- Real-world examples of simple, customer-aligned pricing models that drive growth.
- The unique challenges of early-stage pricing and packaging.

**Resource:**

Evaluation checklist

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### Part 2: Discovering willingness to pay

**Key Topics:**

- Determine willingness to pay (WTP) using a structured framework.
- How to have effective customer conversations to uncover tolerance.
- How to use proven methods like Van Westendorp to build confidence in your pricing.

**Resource:**

WTP template

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### Part 3: Packaging your product to sell

**Key Topics:**

- Identify features with real buying power.
- Segment customers effectively.
- Design intuitive, persuasive product tiers.
- Align perceived value with customer needs.

**Resource:**

Usage vs. perceived value template + packaging template

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### Part 4: Choosing the right model, metric, and sales motion

**Key Topics:**

- The most popular packaging models.
- Determine which sales approach best fits your market and growth stage.

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